Danni Russell

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

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• When we made our ancillary products (our magazine review and poster) we felt like it would be more effective if they linked with our main product (our 5 minute film.) This could be done through the use of costume, lighting and colours.

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• When we created the poster, we used a still from the 5 minute film where Ava is getting ready for school and she is ‘staring’ into the mirror. This meant that she had the same costume. This shows that the poster is for our film, and not for another film, rather than confusing viewers. We also used this photo as the header for our magazine review, to create a cohesion between all the products that we made. This creates our brand of our film, so that audiences would recognise our film and ancillary products.

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• We also used another still from the film in the review. We used the still of the bully (Rachel) hitting Ava (Lauren) in the flashback. We used the unfiltered version. This can create a link between the ancillary products and the film, as people would recognise the still.

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• During the making of the ancillary texts, we also used the same colours. Purple was used to create the title of our poster ‘Ava’ and it was also used in the title of our magazine review. So for example, the purple we used for the title of our poster was also used for the headings for the review. Also, with the ancillary products, we created a cohesion between the reviews. So, for example with the poster, there was a 3 star review from the empire, and we included this one in our magazine review as it was written by Empire

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Audience Feedback:

• Alice- ‘The film and the supporting texts work well together, and it snapshots the true story of the film’

• Rachel- ‘The poster has a very accurate portrayal of the film and sets up a predetermined mindset of tension. I enjoyed the interview of the directors in the review.’

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• In my opinion, our ancillary products work well with our main product, due to the use of the still used. Without this, the audiences would not recognise the film poster, and that it is linked to our film. Also, the use of the main character used on both the ancillary products also means that she is recognisable for the audiences that have watched the film, and she may be a USP.